![]() First, the widespread initial acceptance of this genre of paperback books, without extensive formal advertising or other forms of " publisher-push," is due to extensive interpersonal communication among consumers. Schnaars, Baruch College (CUNY)Ĭonsumers of one type of popular culture product, the historical romance novel, are investigated and two preliminary findings emerge. THE CONSUMPTION OF HISTORICAL ROMANCE NOVELS: CONSUMER AESTHETICS IN POPULAR LITERATURE Symbolic Consumer Behavior, 1981 Pages 46-51 ![]() ![]() Holbrook, New York, NY : Association for Consumer Research, Pages: 46-51. Schnaars (1981) ,"The Consumption of Historical Romance Novels: Consumer Aesthetics in Popular Literature", in SV - Symbolic Consumer Behavior, eds.
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